I’m currently testing Kontera on Money Blogger, but it’s one of those things I have a few reservations about.
I’ve been using it on my personal blog for a couple of months and click throughs and revenue are pretty good.
But I just don’t like the look of the ads.
The Kontera ads on this page are those blue double underlined links on the page. Hover your mouse over them and you get Kontera’s “ContentLink” box with an ad. But it’s the fact that it makes my own text into ads that look like links that I’m a little uncomfortable with. I’ve also found Kontera’s servers to be quite slow on occasion, which can slow down the loading of the page.
Having said all that, Money Blogger is in the business of making money, so I’m going to try them for a while. I may get annoyed with the ads, and remove them, or they may turn out to be my biggest earner. I just don’t know yet.
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Tags: ads, advertising, kontera, revenue
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2 Responses
Cliff Stanford
March 1st, 2008 at 3:56 pm
1Personally I find extra, oddly styled links very intrusive. I tend to avoid sites that use them as they interfere with the flow of the text, making the sites hard to read. We expect highlighted or underlined words to have a specific emphasis but, as I read this post, *Blogger* is underlined, making a nonsense of the meaning of the first sentence.
Cliff.
ContentLink
March 2nd, 2008 at 6:33 am
2Hi Dom,
My name is Vered and I’m from Kontera.
It’s great reading that you’ve decided to expand your partnership with us and add our ContentLink ads to MoneyBlogger :).
If you’re interested in any additional information about our products and services please visit our Knowledgebase (http://kb.kontera.com/) and our official Kontera Blog.
I am sure that we’ll have a successful partnership and please don’t hesitate to contact me with any question or comment.
Vered,
Publisher Services Manager
Kontera.com
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