IZEA RealRanks

With all the fuss over Google stripping people’s PageRank, one company has decided to take matters into their own hands by developing their own alternative to PageRank – RealRanks.

IZEA – the people behind PayPerPost – introduced RealRanks last week following reports that Google was stripping PageRank from PayPerPost users.

RealRanks uses a piece of Javascript on your blog to track traffic, and requires you to be an IZEA user. That doesn’t strike me as being particularly accurate, but I think the point is to allow IZEA to replace Google’s PageRank as a way of ranking their own users’ blogs, rather than the wider world.

Personally, I think the RealRanks system would be much easier to ‘falsify’ than PageRank, but the fact is, many companies are using PageRank as a means of calculating the importance of a web site, and that can no longer be relied upon. Google has taken editorial control of PageRank, lowering (or removing) rank from sites at will.

These companies are going to have to come up with some other alternative, but I’m not convinced RealRanks is the way forward.

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