Google Adsense Ad Review Center

Google has announced that it has rolled out its Ad Review Center feature to all Adsense accounts.

The Ad Review Center does exactly what the name suggests. It lets you review “placement targetted ads” - i.e. those ads that specifically target your site, rather than being contextual - and block those ads you don’t want appearing on your site.

I’ve had a chance to play with the new tool, and while it’s a welcome step in the right direction, it’s not particularly flexible.

For one thing, it doesn’t let you view ads by site. Instead, all targeted ads appear on one long page. You can filter by ad type (text, image, media, etc.), but that’s about the only control you get over the list. I can see that being an issue for people with a lot of sites and one annoying ad they want to find and block.

I’m quite sure we’ll see this feature improved and tweaked over time, and it’s a good start. Even if you’re not blocking ads, it can be a real eye opener to see which advertisers are directly targeting your site.

Personally, I’d really like to see a much more comprehensive tool that also allows you to block contextual ads, and lets you do so by keyword. One of the major issues I’ve always had with AdSense is poor targeting, and it would be incredibly useful to be able to block irrelevant ads to make space for better targeted ones.

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