It’s been a few days since Google changed the clickability of AdSense ads, and I was wondering what changes (if any) people are seeing?

After a small blip upwards for a day, my CTR (click through rate) across all my sites has settled down to around 1.5%. Before the change, it was around 1.8%, and that was fairly consistent.

Interestingly, my CPM (revenue per thousand page impressions) has stayed fairly constant, which could be an early sign that advertisers are prepared to pay a little more to avoid accidental ad clicks and get better quality traffic.

Has the change affected you? Are you up or down?

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